The Leading Edge:

A Biblical Framework for Evangelism Leaders

This brief yet comprehensive guide aims to sharpen those on “the leading edge” of the Great Commission: pastors, mission and ministry leaders, even small group or one-on-one leaders seeking to train and mobilize others to share their faith. Authored by longtime evangelism practitioner and thought leader Keith Davy, The Leading Edge is a thoughtful reworking of Cru’s “evangelism model,” offering leaders an essential framework for building a movement of fruitful evangelism.

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Leading others in evangelism—motivating, training, mobilizing, stepping out in faith-filled action, and more—is especially challenging in today’s “post-Christian” context.

Many Christians are, at best, hesitant and afraid to talk about their faith with others. At worst, they are opposed to it; a 2019 Barna survey found that nearly half of Christian millennials say that it is “wrong to share one’s personal beliefs with someone of a different faith in hopes that they will one day share the same faith.”

How a leader thinks about evangelism shapes how they will lead in it. So thinking biblically and comprehensively is critical.

The Leading Edge is designed to help leaders do just that. This is the clearest and most accessible examination of Cru’s “evangelism model” yet created.

Five “M’s” create the framework: Master, Masses, Messengers, Message, and Methods. The Leading Edge concisely, yet thoroughly, defines each of these elements and explores how they interact throughout Scripture, offering a roadmap for evangelism leadership that is both timely and timeless.

About the author

Keith Davy

As Executive Director of Research and Development for Cru, Keith Davy has helped spearhead innovation for more effective ministry in today’s rapidly changing cultural landscape. Having earned his M.Div. from Trinity Evangelical Divinity School (Magna Cum Laude), Keith has taught evangelism on both the collegiate and seminary level, been a frequent retreat and conference speaker, as well as a writer and an elder in his local church.


  • Page Count:


  • Dimensions:

    6” x 9”

  • Material:

    Softcover, perfect bound


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